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I negotiated 10% off MSRP. It is easier to negotiate where there are several competing dealerships and vehicles on the lot. Be prepared to walk away anytime during the deal. I also received $1250 Loyalty credit since I have a 2011 7 series that I financed through BMW. I should also get $1000 rebate via BMWCCA. Financed portion of my car 2.99% 60 mo's with BMW. Never paid extra for anything else dealer offered.
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