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      01-02-2020, 03:19 PM   #4
Germanauto
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CNBC videos are typically good overall but miss out on some details and lack substance in areas. This was no different.

I definitely think the F-chassis vehicles became stale from a styling/design standpoint. The 3-series and X5 were the worst offenders with downright lazy redesigns. Not having a full-sized GLS competitor hurt too. During this period BMW's driving dynamics took a nosedive but that only helped sales. BMW has launched a strong product offensive over the past couple years that have thrust them back to being the segment leaders, especially the SAVs. The styling, interior design, and tech are pretty strong on all their G-chassis models.

Lagging behind the EV game was a legitimate point. But what the video didn't tell you is how poor Audi's EV sales have been. Aside from Tesla the numbers show that consumers aren't ready for EVs.

It was a fair point for that guy to mention how much larger Merc's product portfolio is relative to BMW's. But it doesn't tell the whole story. After finally ditching Chrysler, Mercedes launched a very strong product offensive in the mid-2010s with very innovative tech and interior design.
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Last edited by Germanauto; 01-02-2020 at 03:28 PM..
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