Quote:
Originally Posted by eleven11
I'd argue that AMG has deservedly equalled the admiration of M, as much as I feel many of their products exude a gaudy presentation. I respect their absolute domination in Formula 1, and the strength it has brought to the brand.
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No arguments here about AMGs awesomeness. They certainly deserve it, but to the average layperson, BMW is thought of as the sportier, more exciting brand when compared to Mercedes. I think a lot of that comes down to the M division. My sister for instance has no idea what AMG means. I could name any number of high performance Mercedes’ and she’d have no idea if I were listing car names or rice cooker models. But she knows what a BMW M3 is. Which is why (imho) BMW has much less of a need for a halo car.