[Al Pinã]

If you're in the market for a watered down, derivative commuter appliance; by all means get the Kia. Most people (like the poor OP) just want something to get them back and forth to Aldi's. Be forewarned though, Kia products tend to age like curdled breast milk.

[iconoclast]

https://www.zerohedge.com/markets/ki...vestment-apple

[Frenetic]

Originally Posted by iconoclast

https://www.zerohedge.com/markets/ki...vestment-apple

It will be interesting to see how this partnership will affect Hyundai/Kia overall as a brand, assuming this all comes to fruition.

Will it change people’s perception of the brand? Will Hyundai/Kia indirectly or even directly benefit from Apple’s “halo?” Apple won’t put out products that lack in quality, so I’m sure this will extend to their cars. I know there’s more lawyers and patent specialists involved in this deal then we can possibly imagine (or even care to think about) but some knowledge transfer is inevitable. Parts commonality will also probably be inevitable.

[AmooManiak]

Originally Posted by ALPINA_DREAMS

If you're in the market for a watered down, derivative commuter appliance; by all means get the Kia. Most people (like the poor OP) just want something to get them back and forth to Aldi's. Be forewarned though, Kia products tend to age like curdled breast milk.

Wow, please tell us more how much money you have and how you are cool for being able to afford an X5 instead of the poor people going to Aldi!

[mitch57]

Originally Posted by Frenetic

Apple won’t put out products that lack in quality, so I’m sure this will extend to their cars.

Really? Not from what I've seen and read. Take the numerous complaints about the iPhone overheating in BMW's wireless chargers. And that's just one of the quality issues with Apple.

https://duckduckgo.com/?t=ffsb&q=App...+issues&ia=web

[MystroX5]

This thread has jumped the shark. Perhaps Covid has many stuck inside too long or its just the fun of hypothetical comparisons to who brings out the label of "elitist" if you dont agree with their value or logic.

Nothing speaks louder than voting your passions and convictions with your actual $$$ money. Everything else is blowing smoke.

[Paladin1]

Originally Posted by AmooManiak

Wow, please tell us more how much money you have and how you are cool for being able to afford an X5 instead of the poor people going to Aldi!

Poor - I think the appropriate translation was meant to be "unfortunate," rather than "impoverished."

[AmooManiak]

Originally Posted by Paladin1

Poor - I think the appropriate translation was meant to be "unfortunate," rather than "impoverished."

I would have given him the benefit of doubt, but then he threw "Aldi" in there, which is a store known to be on the cheap side.

You would think this forum would have some sort of age or IQ limitation before someone can sign up. Some things that are being posted could be taken directly from the evil guys in Disney movies...

[codex57]

I thought Aldi was equivalent to Trader Joe's here in the US. That's known for being cheap, along with Target and Costco. But, judging by the number of cars like Range Rovers, BMWs, and Mercedes in those parking lots, the "rich" obviously don't have a problem with "cheap". After all, being frugal is a part of how they became and stayed rich. Hell, at my Costco, I see Bentley's a good amount, along with the scatterings of Astons and Lambos. Half the cars are probably Teslas.

Walmart on the other hand...

[iconoclast]

Originally Posted by Frenetic

It will be interesting to see how this partnership will affect Hyundai/Kia overall as a brand, assuming this all comes to fruition.

I believe it will do for KIA what Nvidia partnership did for Audi & Co. Audi jumped ahead of it's competitors by what seems like a full generation by having some of the latest and greatest tech before others and better in some cases. In addition it will add the AAPL cache that may spruce up the Marque and reel in Millenails or other AAPL zealots.

[codex57]

It is interesting as to Hyundai's confidence on how much benefit the partnership will offer them since they pushed it onto the Kia brand instead of taking it for themselves. You'd think if they were totally sold, they'd keep the Apple car relationship with the main Hyundai brand.

[wtwo3]

Originally Posted by codex57

Hell, at my Costco, I see Bentley's a good amount, along with the scatterings of Astons and Lambos. Half the cars are probably Teslas.

You must go to Costco in Beverly Hills

Most common car in my Costco is probably a chrysler pacifica

[codex57]

Originally Posted by wtwo3

You must go to Costco in Beverly Hills

Most common car in my Costco is probably a chrysler pacifica

California Bay Area. Tech money. I feel REALLY, REALLY poor here b/c my wife and I need to be a 2 income household and we get no stock options.

But I've just recently moved here. Even in my old area (Sacramento area), there was a clear dividing line as to the type of people who shopped at Walmart vs all the other "low cost" stores.

[Frenetic]

Originally Posted by codex57

It is interesting as to Hyundai's confidence on how much benefit the partnership will offer them since they pushed it onto the Kia brand instead of taking it for themselves. You'd think if they were totally sold, they'd keep the Apple car relationship with the main Hyundai brand.

Yeah, that’s a good question and I think I found the answer:

But I’m with iconoclast: I think the opposite will happen in that there will be a brand image boost.

https://www.thedrive.com/tech/39042/...r-image-report

Just like it does with its iPhones, Apple has been looking for a partner to help manufacture the infamous-before-it-exists Apple Car. Hyundai is currently in the lead for that potentially lucrative partnership, but the latest reports suggest that a Kia facility in Georgia would be picking up the Apple Car.

There could be a reason for putting it on Kia beyond logistics. According to a Reuters report, Hyundai executives are wary of being seen as the Foxconn of cars, as in, a mere manufacturer for someone else's products. As such, some Hyundai higher-ups are worried that the Apple Car deal could damage Hyundai's ambitions of moving upmarket through its Genesis brand.

“We are agonizing over how to do it, whether it is good to do it or not,” an unnamed Hyundai executive with knowledge of the Apple Car partnership talks told Reuters. That executive did not mince words at the prospect of Hyundai building a car that would be sold under the Apple brand, saying, “We are not a company which manufactures cars for others. It is not like working with Apple would always produce great results.”

“Apple is the boss. They do their marketing, they do their products, they do their brand. Hyundai is also the boss. That does not really work,” the Hyundai executive told Reuters.

Apple would likely source its Apple-designed components (including major items like drivetrain components, frames and bodies) from a variety of manufacturers, not just Hyundai, per another unnamed source familiar with the deal who spoke with Reuters. Hyundai or Kia would step in for the car's final assembly.

Some higher-ups at Hyundai are concerned that this kind of contract work would affect the brand's prestige, particularly in the case of Genesis, the automaker's newer premium brand.

"Tech firms like Google and Apple want us to be like Foxconn," explained another unnamed Hyundai executive who spoke with Reuters. Foxconn is a well-known (and controversial) supplier for Apple's phones. “A cooperation may initially help raise the brand image of Hyundai or Kia. But in the mid- or longer-term, we will just provide shells for the cars, and Apple would do the brains.”

Thus, a Kia facility in Georgia is the leading site in consideration for the Apple Car's assembly. Not only does it have the production capacity to take it on, but Reuters notes that Kia is making the most progress out of any of Hyundai's brands in the EV space and critically, it isn't one of Hyundai's more upmarket brands.

Part of this pushback is rooted in Hyundai's company culture. Reuters notes that Hyundai prefers to do things itself instead of work with outsiders, making its cars' components—even powertrains and steel—in its own vertically integrated supply chain. It has historically shied away from partnering with outsiders, which has led to them becoming South Korea's second largest business conglomerate.

Talks between Apple and Hyundai have been going on for much longer than previously reported—since 2018—and haven't resulted in much of anything for this reason, per another unnamed source familiar with the talks who spoke with Reuters.

One Hyundai executive who spoke with Reuters said that Hyundai would likely have to replace some executives just to avoid a major culture clash with Apple's leadership.

Not everyone sees this as a Genesis-tanking move, however. After all, Hyundai stock surged nearly 23% after a source at the company told Korea Economic Daily that Hyundai was in talks to build the Apple Car, although the company walked back from that statement afterwards and hasn't mentioned it since. Furthermore, South Korean battery expert Park Chul-wan told Reuters that Hyundai could get crucial access to Apple's autonomous vehicle tech out of the deal, and Apple would be able to access Hyundai's suppliers and electric car platform.

Apple has not commented on the deal, either, as it usually maintains strict secrecy around future products and partnerships, Reuters notes. The Drive reached out to both companies regarding these reports and both declined to comment.

[codex57]

Ahh, that makes sense. Thanks for finding that article.

[Al Pinã]

Originally Posted by AmooManiak

Wow, please tell us more how much money you have and how you are cool for being able to afford an X5 instead of the poor people going to Aldi!

I still shop at Aldi for chicken drumsticks for my Cane Corso.

You sound like you may work there as a stock boy, so I apologize if I offended you. Also, I drive a 2019 750i but coincidentally have a 2021 X5 as a loaner at present.

Now hustle back to the Kia forums where you belong.

[AmooManiak]

Wow we have a tough rich guy! Congrats!

Originally Posted by ALPINA_DREAMS

I still shop at Aldi for chicken drumsticks for my Cane Corso.

You sound like you may work there as a stock boy, so I apologize if I offended you. Also, I drive a 2019 750i but coincidentally have a 2021 X5 as a loaner at present.

Now hustle back to the Kia forums where you belong.

[iconoclast]

"It looks as though the rumors are finally starting to take shape: Kia is apparently preparing to build an Apple car in the United States."
Apple plans "to set up production with Kia and build Apple cars at the automaker’s facility in Georgia, U.S.,"

https://www.zerohedge.com/markets/ki...er-partnership

https://www.morningstar.com/news/dow...cars-in-the-us

[Frenetic]

I hope it’s true. I’m an unabashed Apple user and would highly consider their cars, even though I’m an old-school V8 motor head with gasoline in my veins.

Also, considering the automotive and transportation market is trillions of dollars, far exceeding their “home turf,” their stock is a relative bargain if you compare it the likes of Tesla. I’ve always loved Apple stocks, and it’s served me well, but things are certainly looking up even more (assuming it’s true).

[FCX5]

Originally Posted by sportsguyred

I'm sure many will think I am crazy, but cross shopping 2020 Telluride vs 2019 X5. Any thoughts?

Kia is probably more reliable and fewer inside rattles, the X5 is more fun to drive and better noise isolation. I am assuming you are not comparing the M50i and up...

[FCX5]

Originally Posted by ALPINA_DREAMS

I still shop at Aldi for chicken drumsticks for my Cane Corso.

You sound like you may work there as a stock boy, so I apologize if I offended you. Also, I drive a 2019 750i but coincidentally have a 2021 X5 as a loaner at present.

Now hustle back to the Kia forums where you belong.

Originally Posted by ALPINA_DREAMS

I still shop at Aldi for chicken drumsticks for my Cane Corso.

You sound like you may work there as a stock boy, so I apologize if I offended you. Also, I drive a 2019 750i but coincidentally have a 2021 X5 as a loaner at present.

Now hustle back to the Kia forums where you belong.

He can probably buy a 2019 750i for the same price as a fully loaded new Kia Telluride, it just would not make him any richer or poorer for doing so. There is a reason why resale value is so low allowing BMWs to really be bought by anyone! Kia's are definitely more reliable based on any objective data I have seen from JD Power or Consumer Reports etc.

[FCX5]

Originally Posted by iconoclast

I believe it will do for KIA what Nvidia partnership did for Audi & Co. Audi jumped ahead of it's competitors by what seems like a full generation by having some of the latest and greatest tech before others and better in some cases. In addition it will add the AAPL cache that may spruce up the Marque and reel in Millenails or other AAPL zealots.

Originally Posted by ALPINA_DREAMS

I still shop at Aldi for chicken drumsticks for my Cane Corso.

You sound like you may work there as a stock boy, so I apologize if I offended you. Also, I drive a 2019 750i but coincidentally have a 2021 X5 as a loaner at present.

Now hustle back to the Kia forums where you belong.

Originally Posted by iconoclast

I believe it will do for KIA what Nvidia partnership did for Audi & Co. Audi jumped ahead of it's competitors by what seems like a full generation by having some of the latest and greatest tech before others and better in some cases. In addition it will add the AAPL cache that may spruce up the Marque and reel in Millenails or other AAPL zealots.

Brilliant insight. I totally agree with you. It will allow them to position Kia as a tech-forward brand.