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BMW 3-Series (E90 E92) Forum > BMW E90/E92/E93 3-series General Forums > Photo/Video/Media Gallery > New BMW print ad - "That's why we don't have front wheel drives"



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      05-30-2006, 09:32 AM   #1
Jason
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New BMW print ad - "That's why we don't have front wheel drives"

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      05-30-2006, 09:42 AM   #2
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i dont get it
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      05-30-2006, 09:59 AM   #3
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Quote:
Originally Posted by aapriadi
i dont get it
me too
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      05-30-2006, 10:01 AM   #4
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me three...
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      05-30-2006, 10:03 AM   #5
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haha LOL

How come you don't get it?
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      05-30-2006, 10:04 AM   #6
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      05-30-2006, 10:05 AM   #7
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a rabbit? huh? someone please explain this to us
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      05-30-2006, 10:06 AM   #8
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      05-30-2006, 10:07 AM   #9
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hehe I get it!!

They switched the front and the rear legs of the rabbit. (now the bunny has "front leg leg drive" and is/looks slow) The reason rabbits run so fast is because they have "rear leg drive". The same is with BMW's.

Love the ad!!
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      05-30-2006, 10:07 AM   #10
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I dont get it either
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      05-30-2006, 10:07 AM   #11
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on the pic of the rabbit, the rear feet have been placed in the front, and vice versa for the front feet. clever ad.
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      05-30-2006, 10:08 AM   #12
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Quote:
Originally Posted by Joepydo
hehe I get it!!

They switched the front and the rear legs of the bunny. (now the bunny has "front leg leg drive" and is/looks slow) The reason bunny's run so fast is because they have "rear leg drive". The same is with BMW's.

Love the ad!!
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      05-30-2006, 10:10 AM   #13
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That's creative! Cool ad, Jason.
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      05-30-2006, 10:14 AM   #14
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I thought the rabbit looks weird
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      05-30-2006, 10:17 AM   #15
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I think it might also be a reference to the Rabbit from VW, a front wheel drive car Seems weird if this is a USA advertisement since the two dont reall compete? Makes more sense for europe where the 1-series competes with the golf (but the car is called a golf there not a rabbit).. bah, i'm overanalyzing!
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      05-30-2006, 10:21 AM   #16
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well i also saw one ad where the diver has his fins on his hands instead on his feet cool
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      05-30-2006, 10:24 AM   #17
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These ads are very cool.


However, how is BMW going to explain Mini ?
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      05-30-2006, 10:33 AM   #18
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Cool ad!
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      05-30-2006, 10:37 AM   #19
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Might be somewhat of a cool concept for an ad, but from a marketing standpoint it sucks. If people who look at it has to figure it out and they don't get it, then it's useless.
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      05-30-2006, 11:01 AM   #20
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I dunno, I looked at it and saw it had switched front and rear feet right away. Seems like a pretty good/funny add to me.
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      05-30-2006, 12:00 PM   #21
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Quote:
Originally Posted by MarkE90M3
I think it might also be a reference to the Rabbit from VW, a front wheel drive car Seems weird if this is a USA advertisement since the two dont reall compete? Makes more sense for europe where the 1-series competes with the golf (but the car is called a golf there not a rabbit).. bah, i'm overanalyzing!
this was exactly what first came to my mind. i thought of the VW rabbit. even though "the rabbit" is coming back to the us (link) it really doesn't make sense here since BMW has no equivalent competitors for it.
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      05-30-2006, 12:02 PM   #22
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It's hilarious!
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