Video: First 2012 BMW M5 (F10) Commercial Ad Spot

JSCO · 06-24-2011, 03:06 PM

the commercial def lack luster but have to agree with the point that this car isn't built for the track...Its an urban beast...

NlckyBlack · 06-24-2011, 03:14 PM

Quote:

Originally Posted by cuban335i

eh its ok... I wish it was more enthusiast oriented, but this car is geared more towards professionals that want to look good driving relatively slow in something exclusive like an M5. 99% of people that buy this car will never even think of taking it to the track. So I guess that's why they made the commercial this way.

It was more baller oriented
I'm getting one

uhn2000 · 06-24-2011, 03:20 PM

This is the 1st one.. give them a chance. I am sure there is better and more to come!

cuban335i · 06-24-2011, 03:25 PM

Quote:

Originally Posted by FStop7

Remember when BMW used to make GOOD commercials? THIS is how you do it.

now THAT is an amazing commercial

spiff · 06-24-2011, 05:04 PM

I'm starting to not buy the "non-enthusiasts don't know what an M5 is".

The car industry has been around for a LONG time, and the world has been immersed in the industry. It's not like there are only 2 brands of cars out there.

BMW's been around long enough that people recognize the brand, and associate certain qualities with the company.

I doubt anyone with the disposable income for an M5, these days, wouldn't know what an M5 is.

lm1z · 06-24-2011, 05:16 PM

We must not forget that the car enthusiast market is only a small niche.

I think BMW understands perfectly that enthusiasts are going to be extremely picky about their offerings no matter what they produce. Enthusiasts love to modify, upgrade and essentially mold their car to be an extension of themselves.

All you need is a solid core to build from.

At first I was pissed to see a man in a suit, driving around (at the speed limit, no less) with TV screens mounted to the back seats.
Here's the bottom line, though.
DONT ORDER THEM.

This IS the BMW core customer. It's precisely why (besides a slight savings in weight) the M3 didn't come with a spare.
A business man dressed in a suit doesn't get out to change his tire. He calls BMW assist.
A car enthusiast, no matter the profession, changes his own tire and/or repairs it with a tool kit.

This will be a great car.

Caleb0413 · 06-24-2011, 06:02 PM

Quote:

Originally Posted by cuban335i

I never said that it is a dedicated track car, I just said that due to the fact that they know 99% of people won't track it, they take a different approach when advertising it. You misunderstood me, obviously I know that a 4100lb, 190+ inch long sedan isn't supposed to be a track car lol.

M5Board is a very small percentage of M5 owners though, and on top of that I doubt all of the users on M5 board actually track their M5, they may just like modding it. I still stand by my claim that 99% of M5 owners don't track them.

who the fk cares...

how many R8 v8 owners bring their cars to the track??

whats the point of this argument??

docjay · 06-24-2011, 09:25 PM

1:35 i just love those lighted door handles!

TK-421 · 06-24-2011, 09:26 PM

Quote:

Originally Posted by FStop7

Remember when BMW used to make GOOD commercials? THIS is how you do it.

You beat me to it

RC3 · 06-24-2011, 09:30 PM

passed but not spectacular.

docjay · 06-24-2011, 09:30 PM

Quote:

Originally Posted by spiff

Awesome Cinematography, check!

Unoriginal, boring, and anti-climatic, check!

Would be great if they put some more thought into THE FIRST SPOT FOR THE NEW M5 instead of "We should definitely get some shots of it driving 35MPH in tons of locations, enthusiasts will LOVE that".

On a more serious note, BMW had some great ads starting to show up with the updated 3 series fascia and really drove home "enthusiasts" and "fun".

This ad said nothing. Sure, it showed it in different locations.... but what car commercial doesn't.

Mix it up a bit, BMW. It's not that hard to think of an idea for the first ad presenting a hugely awaited horsepower machine.

+10000 IN YOUR FACE HORSEPOWER!!! LOVE IT!!!

BMWinNorthdakota · 06-25-2011, 03:16 AM

Scott, you guys hit a home run with this new M5... the car is remarkable.

makdeniss · 06-25-2011, 03:33 AM

Great car!

Whteverjklasdf · 06-25-2011, 05:17 AM

hm... it's... pretty weak.

Mu Mu · 06-25-2011, 06:39 AM

The BMW world loves to b!tch & moan. Enjoy the car and stop moaning about the commercial as if you will never see it do drifts and burnouts.

BMWFreaky · 06-25-2011, 07:53 AM

Quote:

Originally Posted by John Tanglewood

Cool video... Wanted to hear the engine more!!

I don't know if it's a repost!

Robin_NL · 06-25-2011, 08:14 AM

Thanx. Sounds great after all.

More pics:

bobbyd1961 · 06-25-2011, 08:25 AM

Quote:

Originally Posted by John Tanglewood

Cool video... Wanted to hear the engine more!!

agreed want to hear the engine

SCOTT26 · 06-25-2011, 08:45 AM

My preference is for higher performance cars to show what they can do performance wise on race tracks or private grounds rather than on public roads, because you have to get the message across that exploiting the full potential of these cars is not acceptable on the public streets of the world's cities.

docjay · 06-25-2011, 09:14 AM

Quote:

Originally Posted by BMWFreaky

I don't know if it's a repost!

I DONT KNOW ABOUT THE OTHER GUYS BUT THAT SURELY SOUNDS LIKE AN "M' CAR!!! LOVE THE SOUND!!!

Almedin · 06-25-2011, 10:52 AM

This MCB

nemex12 · 06-25-2011, 12:27 PM

1:34=cool

06-24-2011, 03:06 PM	#23
JSCO Brigadier General 533 Rep 3,717 Posts Drives: AMG GT Join Date: Jan 2010 Location: Tampa iTrader: (4)	the commercial def lack luster but have to agree with the point that this car isn't built for the track...Its an urban beast...
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06-24-2011, 03:20 PM	#25
uhn2000 Big K... 173 Rep 1,717 Posts Drives: M3CS BX7 Join Date: Jan 2008 Location: Toronto, Ontario iTrader: (0)	This is the 1st one.. give them a chance. I am sure there is better and more to come! __________________ Many fun toys... M3CS XB7 FTW!
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06-24-2011, 05:04 PM	#27
spiff The Dr 71 Rep 169 Posts Drives: M20 Saloon, F800S Join Date: Aug 2007 Location: Westlake Village, CA iTrader: (0)	I'm starting to not buy the "non-enthusiasts don't know what an M5 is". The car industry has been around for a LONG time, and the world has been immersed in the industry. It's not like there are only 2 brands of cars out there. BMW's been around long enough that people recognize the brand, and associate certain qualities with the company. I doubt anyone with the disposable income for an M5, these days, wouldn't know what an M5 is. __________________ 2013 M5 - Manual "You gotta fix the nut behind the wheel before you fix the bolts on the car"
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06-24-2011, 05:16 PM	#28
lm1z Major 197 Rep 1,278 Posts Drives: 2017 GT350 Join Date: Aug 2007 Location: Frisco, TX iTrader: (22)	We must not forget that the car enthusiast market is only a small niche. I think BMW understands perfectly that enthusiasts are going to be extremely picky about their offerings no matter what they produce. Enthusiasts love to modify, upgrade and essentially mold their car to be an extension of themselves. All you need is a solid core to build from. At first I was pissed to see a man in a suit, driving around (at the speed limit, no less) with TV screens mounted to the back seats. Here's the bottom line, though. DONT ORDER THEM. This IS the BMW core customer. It's precisely why (besides a slight savings in weight) the M3 didn't come with a spare. A business man dressed in a suit doesn't get out to change his tire. He calls BMW assist. A car enthusiast, no matter the profession, changes his own tire and/or repairs it with a tool kit. This will be a great car. __________________ PAST 2007 Black Sapphire E90 335i, 2010 Jerez Black E92 M3, 2012 Mineral White E92 M3, 2013 Singapore Grey F10 M5, 2016 Azurite Black F80 M3, CURRENT 2017 Oxford White GT350
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06-24-2011, 09:25 PM	#30
docjay Second Lieutenant 6 Rep 233 Posts Drives: 2010 E90 Join Date: Dec 2009 Location: Manila iTrader: (0) Garage List 2010 e90 320i LCI [0.00]	1:35 i just love those lighted door handles! __________________
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06-24-2011, 09:30 PM	#32
RC3 Colonel 81 Rep 2,791 Posts Drives: F10 528i Join Date: Jul 2010 Location: Hong Kong iTrader: (0) Garage List 2011 F10 528i [10.00]	passed but not spectacular. __________________ 2011 F10 528i Black Sapphire / Oyster Black 2000 E46 325ci Cabrio Titanium Silver / Black - retired 1997 E36/7 Z3 Montreal Blue / Black - retired
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06-25-2011, 03:16 AM	#34
BMWinNorthdakota Banned 244 Rep 1,106 Posts Drives: 2007 bmw 335i e90 Join Date: Jun 2009 Location: Fargo ND iTrader: (0)	Scott, you guys hit a home run with this new M5... the car is remarkable.
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06-25-2011, 03:33 AM	#35
makdeniss Lord Vader 7 Rep 162 Posts Drives: BMW 730Ld Join Date: Mar 2010 Location: Estonia iTrader: (0)	Great car! __________________ My ugly illusions are such a beauty!
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06-25-2011, 05:17 AM	#36
Whteverjklasdf First Lieutenant 20 Rep 301 Posts Drives: . Join Date: Apr 2010 Location: . iTrader: (0)	hm... it's... pretty weak.
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06-25-2011, 06:39 AM	#37
Mu Mu First Lieutenant 7 Rep 353 Posts Drives: BMW 330i Join Date: Oct 2008 Location: Johannesburg iTrader: (0)	The BMW world loves to b!tch & moan. Enjoy the car and stop moaning about the commercial as if you will never see it do drifts and burnouts.
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06-25-2011, 08:14 AM	#39
Robin_NL S0THPAW 8717 Rep 7,846 Posts Drives: HS M2 Competition Join Date: Apr 2005 Location: The Netherlands iTrader: (0)	Thanx. Sounds great after all. More pics:
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06-25-2011, 08:45 AM	#41
SCOTT26 Major General 5311 Rep 5,824 Posts Drives: A big F-off German Truck. Join Date: Jan 2007 Location: WORLDWIDE iTrader: (0)	My preference is for higher performance cars to show what they can do performance wise on race tracks or private grounds rather than on public roads, because you have to get the message across that exploiting the full potential of these cars is not acceptable on the public streets of the world's cities. __________________ The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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06-25-2011, 10:52 AM	#43
Almedin Enlisted Member 3 Rep 32 Posts Drives: M3 e46 estoril blau Join Date: Nov 2010 Location: France- Bosnia iTrader: (0)	This MCB
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06-25-2011, 12:27 PM	#44
nemex12 Captain 114 Rep 973 Posts Drives: e60,z4 Join Date: Mar 2008 Location: florida iTrader: (1)	1:34=cool __________________ if you want perfection buy a mercedes, or marry an accountant
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