03-03-2021, 04:54 PM | #45 | |
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They are seeing which marketing strategy will sell more. Loved by shareholders, hated by enthusiasts and purists. Same happened with 17 to 18 X5m where the drivers assistance package was rolled up with executive package. |
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03-03-2021, 05:14 PM | #46 | |
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03-03-2021, 08:02 PM | #47 | ||
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03-03-2021, 09:46 PM | #48 |
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03-04-2021, 12:47 AM | #50 |
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03-04-2021, 03:19 AM | #51 |
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I think it's a US thing as we only get the X5/X6M competition models over here
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03-04-2021, 05:11 AM | #52 |
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BMW Execs be like "Make it a package and we can only charge $4K. Make it a trim, we can charge $12K. A Trim it is!"
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03-05-2021, 06:16 AM | #53 |
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The car will hold it's value better as a model rather than a package. Even if it's not rational, options do not hold their value as well as a model.
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03-05-2021, 01:50 PM | #54 | |
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Non-Competition F95's & F96 cars sit longer at the dealer than one with the package. Especially here in NY and most other markets. The roughly $9k for the Competition pack or model isn't significant on a $100k+ car IMO. Seems to be true for the F90 M5's and the M8's, to an extent.
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03-05-2021, 02:14 PM | #55 | ||
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03-06-2021, 06:46 PM | #56 | ||
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03-06-2021, 07:28 PM | #57 |
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There never was a "competition" model for the F80. It was an options package that could be added to the base car, but the base car could still be ordered without the competition package. And yes, the option was added later in the life cycle.
The difference with the M2, is that the M2competition was its own model designation and the "base" M2 was not offered alongside.
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