World Premiere of the BMW iX EV Featuring 500 HP + 300 Miles Range

TargaM2 · 11-11-2020, 02:15 PM

🤢 wow that is one horrid design.

Dinh335 · 11-11-2020, 02:22 PM

Everyone's gonna get banned from the iX forums soon

///M TOWN · 11-11-2020, 02:23 PM

Quote:

Originally Posted by jstein55

Quote:

Originally Posted by mkoesel

"The new platform - Zipse prefers to speak of an "architecture" - is not being developed exclusively for e-cars. Zipse also wants to continue building combustion engines on the same platform. The focus in development is now on the electric car. "Of course, electrification will have a larger share here," said Zipse. "But the logic that we currently have with the Power of Choice approach is that we can offer every customer the drive they want, this approach will be retained."

So, definitely not an EV specific architecture at any rate.

Yeah BMW seems to not want to build a ground up EV platform but rather a shared platform optimized for ICE, PHEV and EV. Guess we'll see whether this was a good or bad idea. Seems strange that they blamed the previous CEO for not being revolutionary enough with EV's and falling behind but they still don't want a full EV platform. This is most likely because they can cut costs through the use of a shared platform.

Harold Krüger actually declined to be considered for his contract renewal in 2020

Regardless I think your point is extremely valid

DML · 11-11-2020, 02:25 PM

Quote:

Originally Posted by andrewsmith335i

I love it, looks like a concept car. Future is here.

Future appears shall we say, Bleak

mkoesel · 11-11-2020, 02:31 PM

Quote:

Originally Posted by jstein55

Yeah BMW seems to not want to build a ground up EV platform but rather a shared platform optimized for ICE, PHEV and EV.

Which, of course, is exactly what they are already doing with the iX3, i4, upcoming iX1, upcoming i7, and presumably many others to follow.

Based on what we know at this point, the iX differs from the current strategy primarily in that gets a new name and styling not shared with an ICE BMW product. Sure, it has more advanced autonomous driving capabilities and a more futuristic interior than any current BMW, but it's also still two years until its launch. Within just a few months of its arrival in early 2022, the G70 7 Series, including the afore-mentioned i7, will become available and almost surely have most if not all of the same features.

Different, yes. But is it better, BMW? I'm not seeing it, at least not yet.

Chihuahua · 11-11-2020, 02:32 PM

I'll reserve judgement until I see it in person (learned my lesson with the E60; hated in in photos, then I bought one), but that front end looks god awful in photos. Side profile isn't too bad, but overall BMWs seem too 'Asian' looking in the design department for me these days. I'm much more interested in the i4 than the iX. Also, 300 miles of range isn't going to cut it. Be better, BMW.

evilchargerfan · 11-11-2020, 02:33 PM

a worthy replacement for my i3 and my x3 .... i'm sold

cooolone2 · 11-11-2020, 02:34 PM

Omg ... Squinting buck toothed vehicle!!!

Who in the design Dept is approving this stuff?

Disgusting and totally unappealing look IMO!

Bumpinjeep · 11-11-2020, 02:40 PM

I showed this to my wife and she had the best comment, "the front looks like Morty's lips."

swunder · 11-11-2020, 02:46 PM

Car looks great except for that grill. Just shockingly terrible, worse every time I look at it. Its getting beyond the basic design that is bad to me now, its downright annoying to see.

stein_325i · 11-11-2020, 02:48 PM

Some very strange marketing for this car, also interesting to see the different ways brands are advertising their new electric cars.

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RinconHeat · 11-11-2020, 02:57 PM

Quote:

Originally Posted by jstein55

Some very strange marketing for this car, also interesting to see the two different ways brands advertise their new electric cars.

Attachment 2458592

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"Strange" is kind. I think it utterly moronic. "Reverse psychology" is somewhat effective for 4 year olds - but for adult professionals with an income that can afford BMWs new trash, it's downright insulting.

stein_325i · 11-11-2020, 02:59 PM

Quote:

Originally Posted by RinconHeat

Quote:

Originally Posted by jstein55

Some very strange marketing for this car, also interesting to see the two different ways brands advertise their new electric cars.

Attachment 2458592

Attachment 2458590
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"Strange" is kind. I think it utterly moronic. "Reverse psychology" is somewhat effective for 4 year olds - but for adult professionals with an income that can afford BMWs new trash, it's downright insulting.

Agree, I find that fact that they use comments that we make regarding our disappointment for the brand as a "slogan" for a new vehicle a slap in the face to the enthusiast and loyal BMW owner.

JorgenM · 11-11-2020, 03:03 PM

I love their marketing around this car. A few people complain about its look, mainly because its a change from the old boring BMW look from the last 15 years. Thisis a step up and forward and I've not seen any negative comments about its specs yet, meaning BMW nailed it tech wise.

Well done to BMW!

dadaabmw · 11-11-2020, 03:08 PM

So I guess they don't want to appeal to the biggest market of SUVs, which is the US.

Edit: I was so looking forward to replacing my F12 6er with an electric BMW SUV (around the size of the X5).. but looking at how BMW is moving forward, forget getting an electric BMW that looks good, it seems they plan on ruining the ICE versions too. Mercedes and Audi seem to understand their customer base better.

stein_325i · 11-11-2020, 03:10 PM

Quote:

Originally Posted by JorgenM

I've not seen any negative comments about its specs yet

Did you read any of the 9 previous pages?

Penguino · 11-11-2020, 03:19 PM

Quote:

Originally Posted by jstein55

Quote:

Originally Posted by RinconHeat

A quick look at their Twitter showed them trying to respond to the negative comments with "witty" comebacks but their social media game is pathetic. They were quickly overwhelmed and it's a terrible look for BMW. I totally resent them for this tactic and using it in their advertisements is wildly idiotic in my estimation. At this point the next M2 could fly and I will still shop Porsche.

The youtube comments are the same. The responses are very cringy

:

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It's almost the complete opposite of what a development team should do. They JUSTIFY their decision when customer's feedback is telling them the opposite.

I'm terrified what the new X5 will look like. Might be the last dagger to jump ship.

J-RO · 11-11-2020, 03:20 PM

I do not like the grille.

Wolf · 11-11-2020, 03:33 PM

what is the point of having godzilla grilles at this point. some horizontal slates might be needed but holy shit why?

:

ashkgerd2 · 11-11-2020, 03:45 PM

The interior is okay. The exterior is bland. Where it truly fails is range. By the time it comes out in 2022, Tesla model X will likely be in 400+ miles range. It is depressing to see BMW so far behind.

ChrisM4 · 11-11-2020, 04:12 PM

For the love of God could they make the front any uglier?

mbanck · 11-11-2020, 04:13 PM

Did they mention what that red paint color is called?

11-11-2020, 02:15 PM	#177
TargaM2 M///modifyer 2491 Rep 1,295 Posts Drives: M2 Join Date: Feb 2008 Location: OZ iTrader: (0) Garage List 2015 Renault RS275R [9.50] 2019 Renault RS280 [10.00] 2017 BMW M2 [10.00] 2018 Audi Q2 [5.50]	🤢 wow that is one horrid design. __________________ www.tarmacperformance.com Best Modified BMW - BMW Nationals 2022
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11-11-2020, 02:22 PM	#178
Dinh335 Major 713 Rep 1,209 Posts Drives: 2004 RX8/2015 M3/2017 X5 35i Join Date: Dec 2012 Location: Arlington VA iTrader: (0)	Everyone's gonna get banned from the iX forums soon __________________ 2015 Tanzanite Blue M3 /19 silver/exec/SS full leather/hk/cams/6speed_Wife 2017 x5 xdrive 35i
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11-11-2020, 02:32 PM	#182
Chihuahua Brigadier General 4076 Rep 3,204 Posts Drives: E30 329iS, E65 Alpina B7 Join Date: May 2012 Location: ATL iTrader: (0)	I'll reserve judgement until I see it in person (learned my lesson with the E60; hated in in photos, then I bought one), but that front end looks god awful in photos. Side profile isn't too bad, but overall BMWs seem too 'Asian' looking in the design department for me these days. I'm much more interested in the i4 than the iX. Also, 300 miles of range isn't going to cut it. Be better, BMW.
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11-11-2020, 02:33 PM	#183
evilchargerfan Lieutenant 269 Rep 595 Posts Drives: 2012 F25 (N55), 2014 I01 (REX) Join Date: Oct 2010 Location: San Diego / Menifee iTrader: (1)	a worthy replacement for my i3 and my x3 .... i'm sold
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11-11-2020, 02:34 PM	#184
cooolone2 Captain 625 Rep 706 Posts Drives: 20' M240iX B58, 01' 330XI E46 Join Date: Jul 2019 Location: NY, USA iTrader: (0)	Omg ... Squinting buck toothed vehicle!!! Who in the design Dept is approving this stuff? Disgusting and totally unappealing look IMO!
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11-11-2020, 02:40 PM	#185
Bumpinjeep Colonel 5531 Rep 2,291 Posts Drives: 2023 M2 Join Date: Mar 2017 Location: Redmond, WA iTrader: (0) Garage List 2023 M2 [8.00]	I showed this to my wife and she had the best comment, "the front looks like Morty's lips." __________________ Present: 2023 M2 BSM W/Carbon everything, 6 Speed Past:2020 M2C HS Executive, 6 Speed
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11-11-2020, 02:46 PM	#186
swunder First Lieutenant 304 Rep 301 Posts Drives: 135is, x3 m40i, V70R Join Date: Apr 2018 Location: New Jersey iTrader: (0)	Car looks great except for that grill. Just shockingly terrible, worse every time I look at it. Its getting beyond the basic design that is bad to me now, its downright annoying to see.
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11-11-2020, 02:48 PM	#187
stein_325i Ring Leader of G8X Haters 25083 Rep 8,762 Posts Drives: A Car Join Date: Dec 2017 Location: All-Around iTrader: (0)	Some very strange marketing for this car, also interesting to see the different ways brands are advertising their new electric cars. __________________ Current Garage: 2022 Mercedes-Benz S 580 / 2023 Genesis GV70 2.5T / 2007 Mercedes-Benz E 350 / 1999 Mazda MX-5 Miata Retired: '95 E36 325i 5MT / '04 E46 330i 6MT / '05 E83 X3 3.0i / '11 E90 335xi / '17 G30 540i / '19 F87 M2C 6MT / '19 MB CLS 53 / '20 MB GLC 300
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11-11-2020, 03:03 PM	#190
JorgenM Private First Class 118 Rep 161 Posts Drives: Jag i-Pace and BMW i3 Join Date: May 2016 Location: NORTH iTrader: (0)	I love their marketing around this car. A few people complain about its look, mainly because its a change from the old boring BMW look from the last 15 years. Thisis a step up and forward and I've not seen any negative comments about its specs yet, meaning BMW nailed it tech wise. Well done to BMW!
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11-11-2020, 03:08 PM	#191
dadaabmw Enlisted Member 34 Rep 44 Posts Drives: BMW 650i, BMW M3, BMW X3 Join Date: Aug 2020 Location: Texas iTrader: (0)	So I guess they don't want to appeal to the biggest market of SUVs, which is the US. Edit: I was so looking forward to replacing my F12 6er with an electric BMW SUV (around the size of the X5).. but looking at how BMW is moving forward, forget getting an electric BMW that looks good, it seems they plan on ruining the ICE versions too. Mercedes and Audi seem to understand their customer base better. __________________ F12 650i M-Sport, F80 M3, G01 X3 M-Sport
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11-11-2020, 03:20 PM	#194
J-RO Lieutenant Colonel 2095 Rep 1,862 Posts Drives: BMW M240ix Join Date: Jun 2019 Location: A Place I Like To Call “You’ll See” iTrader: (0)	I do not like the grille.
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11-11-2020, 03:45 PM	#196
ashkgerd2 Enlisted Member 119 Rep 49 Posts Drives: 2012 BMW X1 2.8i Join Date: Jun 2017 Location: vancouver, Canada iTrader: (0)	The interior is okay. The exterior is bland. Where it truly fails is range. By the time it comes out in 2022, Tesla model X will likely be in 400+ miles range. It is depressing to see BMW so far behind.
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11-11-2020, 04:12 PM	#197
ChrisM4 Captain 1626 Rep 989 Posts Drives: 2024 M4 Comp X-Drive Join Date: Nov 2018 Location: Canada iTrader: (0) Garage List 2024 BMW M4 Competi ... [7.62]	For the love of God could they make the front any uglier? __________________ 2024 Dravit Grey M4 Competition X-Drive
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11-11-2020, 04:13 PM	#198
mbanck Captain 691 Rep 804 Posts Drives: BMW E46 320ci, BMW F34 330dx Join Date: Sep 2018 Location: Munich, Germany iTrader: (0)	Did they mention what that red paint color is called?
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