[SmartSaves]

Yeah, that G80/82 video gives me a headache, one of the worst promo videos IMO. But the Pennzoil one is really oil made (I mean well made )

[Needsdecaf]

This one is the worst.

Literally swiping away comments of how ugly the car is. So dismissive.

BMW, do you listen to your customers anymore?

[chrisny]

Originally Posted by NightCrawler_

I came from Audi and really enjoyed their MMI. I always expected I would get another Audi when the time came. Then they released their latest models, with what I considered to be a terrible interior design. I disliked the Art Deco piano black beam that shoots across the dash, but the worst for me was the number of screens. The lower screen ate up so much space, and was primarily only used for climate controls. I set my temp to 70, leave it on auto, and almost never touch the climate controls. I've found the current Idrive to be by far the best system I've ever used. There are enough buttons for things I regularly use such as the camera button for parking. Imagine if that was instead tucked into the IDrive menu and you had to hunt for it each time? The simple (when compared to its competiitors) interior was one of the largest reasons I made the jump to BMW and I'm glad I did. So far I'm extremely pleased.

Don't get me wrong, I had an '09 S5 that I loved and I thought the MMI was fine. Just busy compared to the X5 I had before it, and I disagreed with the praise Audi got whilst BMW got trashed for the iDrive at the time. All in all, I thought they were both good, but I preferred the iDrive even then.

[MystroX5]

Originally Posted by Needsdecaf

This one is the worst.

Literally swiping away comments of how ugly the car is. So dismissive.

BMW, do you listen to your customers anymore?

If this is the “new” BMW image, I am either too educated, cool, rich or old to ever want to be associated with such a dorky unappealing brand image with a hideous new design. Seriously who does BMW think can afford these cars and what image do they want associated with their brand?? Because it sure isn’t luxury or performance. How arrogant and sanctimonious of them to “dare you” to have your own opinions as if what we buy isn’t the most important opinion in the end. No one is buying that turd on a dare they might like it.

[BimmerVinyl]

This is a new low for BMW

[Marty in NY]

Originally Posted by wtwo3

BMW marketing seems to have been taken over by children. I'm not sure who they're trying to appeal to

Remember the age poll from last year? I'm sure if it were taken again, the results would be slightly different but probably not significantly. Well if you look at the results, I doubt BMW is trying to appeal to those who are in the over 50 club, I mean just how many more BMW's are they going to buy over the course of their remaining driving life as compared to the almost 74% who are 50 or under and have several more cars to buy during their remaining driving life.

Marketing ads have surely changed and maybe the younger gens get it and like it. Have you seen the Toyota Camry TV ads, they certainly aren't what they use to be.

.

[MystroX5]

Originally Posted by Marty in NY

Remember the age poll from last year? I'm sure if it were taken again, the results would be slightly different but probably not significantly. Well if you look at the results, I doubt BMW is trying to appeal to those who are in the over 50 club, I mean just how many more BMW's are they going to buy over the course of their remaining driving life as compared to the almost 74% who are 50 or under and have several more cars to buy during their remaining driving life.

Marketing ads have surely changed and maybe the younger gens get it and like it. Have you seen the Toyota Camry TV ads, they certainly aren't what they use to be.

.

Yea, but the 50 year olders has all the real money to spend at this point of their life and career. I understand targeting the aspirational level vehicles to the young professionals but in my area, the late 20’s to late 30’s have a family and/or choked down in all kinds of debt from college loans to house mortgages.

[Marty in NY]

Originally Posted by MystroX5

Yea, but the 50 year olders has all the real money to spend at this point of their life and career. I understand targeting the aspirational level vehicles to the young professionals but in my area, the late 20’s to late 30’s have a family and/or choked down in all kinds of debt from college loans to house mortgages.

True, but I think those are the targeted generations for their ads as BMW knows they are the future and their wealth will build. Get them interested now, keep them for life as they change from performance models to luxo models.

[MystroX5]

Originally Posted by Marty in NY

True, but I think those are the targeted generations for their ads as BMW knows they are the future and their wealth will build. Get them interested now, keep them for life as they change from performance models to luxo models.

BMW use to still do this but with the sexy/funny adds as well as racing/performance clips that would cross over to BMW’s entire demographic. BMW is now crossing over into very specific social identity advertising that is like hitting a moving target of a very small demographic. The flip side it is not universally appealing and more important, offputting if you’re outside that particular minute demographic. Ideally, looking and appearing youthful is always in style in advertising as long as the youthful image you are projecting isn’t a bunch of offputting idiots.

[Marty in NY]

Originally Posted by MystroX5

BMW use to still do this but with the sexy/funny adds as well as racing/performance clips that would cross over to BMW’s entire demographic. BMW is now crossing over into very specific social identity advertising that is like hitting a moving target of a very small demographic. The flip side it is not universally appealing and more important, offputting if you’re outside that particular minute demographic. Ideally, looking and appearing youthful is always in style in advertising as long as the youthful image you are projecting isn’t a bunch of offputting idiots.

I'm outside that particular minute demographic

[MystroX5]

Originally Posted by Marty in NY

I'm outside that particular minute demographic

I must be too as I am knocking on the 50yr old door soon even though I feel like I am still in my early 30s. I played these two BMW commercials to my my kids in grade school and they found the commercials disturbing/scary.

[Paladin1]

Originally Posted by Marty in NY

Remember the age poll from last year? I'm sure if it were taken again, the results would be slightly different but probably not significantly. Well if you look at the results, I doubt BMW is trying to appeal to those who are in the over 50 club, I mean just how many more BMW's are they going to buy over the course of their remaining driving life as compared to the almost 74% who are 50 or under and have several more cars to buy during their remaining driving life.

Marketing ads have surely changed and maybe the younger gens get it and like it. Have you seen the Toyota Camry TV ads, they certainly aren't what they use to be.

.

BMW needs to hire new statisticians. 16-30 = 8+%. After that, their brains grow in.

[iamvanja]

Originally Posted by wtwo3

BMW marketing seems to have been taken over by children. First the ridiculous G80/82 videos:

and now this. I'm not sure who they're trying to appeal to.

Nothing about this video was funny, it was absolutely bizarre and idiotic and cringeworthy.

BMW should partner up with Pennzoil to make videos that actually invoke positive emotion and not embarrassment

Originally Posted by Marty in NY

Remember the age poll from last year? I'm sure if it were taken again, the results would be slightly different but probably not significantly. Well if you look at the results, I doubt BMW is trying to appeal to those who are in the over 50 club,
.

I don't know, I am 36 and these ads of drivers screaming while driving and cutting a fence with a chainsaw and all that "rebelling" gives me a headache. The ad has no head or tail and it just hurts all the senses by watching it.

Penzzoil ad? That's what it's all about! So well done.

[wtwo3]

Originally Posted by Marty in NY

Remember the age poll from last year? I'm sure if it were taken again, the results would be slightly different but probably not significantly. Well if you look at the results, I doubt BMW is trying to appeal to those who are in the over 50 club, I mean just how many more BMW's are they going to buy over the course of their remaining driving life as compared to the almost 74% who are 50 or under and have several more cars to buy during their remaining driving life.

Marketing ads have surely changed and maybe the younger gens get it and like it. Have you seen the Toyota Camry TV ads, they certainly aren't what they use to be.

.

Agreed.... but I can assure you the 31-40 year age range doesn't think this marketing campaign is charming (I say that as a 35 year old). I asked my brother who is 26 and he had similar comments.

Anecdotal, sure.... but I truly can't imagine anyone other than MAYBE 16 year olds finding these ads relevant. And they typically can't exactly afford BMW's.

[wtwo3]

Originally Posted by Marty in NY

True, but I think those are the targeted generations for their ads as BMW knows they are the future and their wealth will build. Get them interested now, keep them for life as they change from performance models to luxo models.

Yeah I don't have an issue with BMW marketing to younger audiences.... But this whole "even bad press is good press" approach that BMW seems to be taking with these ridiculous marketing snafus REALLY cheapens the brand, especially when you're talking about a luxury brand that doesn't exactly sell cheap cars.

[Marty in NY]

All our comments are about the ads, what about the design styling on these? I just find it hard to look at them, like looking at a buck toothed beaver

.

[wtwo3]

Originally Posted by Marty in NY

All our comments are about the ads, what about the design styling on these? I just find it hard to look at them, like looking at a bucked toothed beaver

Yeah the iX definitely isn't my cup of tea..... I don't mind the G80/82 though. They're not "pretty", but I think the grill works better on those.

[sygazelle]

Originally Posted by CaboM4

close ... but the i3 of course takes the fugly crown for the i platform

E60 is fuglier than the i3.

[MystroX5]

Originally Posted by Marty in NY

All our comments are about the ads, what about the design styling on these? I just find it hard to look at them, like looking at a bucked toothed beaver

Styling is really bad on so many design levels. I am not scared of new but these are not a look I will ever warm up to. That said, my dealer has the same first M440i 2 cars on the lot after over 3 months. That is the kiss of death for a all new model. If you cant sell these cars now that they are brand new and fresh, when will they ever sell?? These cars are even in a good spec and color.

[SmartSaves]

Here is the design review by the original X5 designer, I think he got many points correctly:

[SmartSaves]

Originally Posted by sygazelle

E60 is fuglier than the i3.

iX exterior design is the worst than any BMW I can think off. I would replace whoever approved this with a golden handshake - immediately without hesitation. Even the Bangle Butt is better in comparison. iX exterior is simply tasteless!

[MystroX5]

Originally Posted by SmartSaves

iX exterior design is the worst than any BMW I can think off. I would replace whoever approved this with a golden handshake - immediately without hesitation. Even the Bangle Butt is better in comparison. iX exterior is simply tasteless!

Oh yea and here is where we need to put this new design in proper context. We are way beyond critiquing if a larger grille works or not. That is minor in comparison to the design changes BMW is moving into. Hell, I would love to be only mildly disappointed in a new headlight, exhaust tip, or bumper. This is watching a train wreck in slow motion. Decades ago as a Porsche/Audi fan, we laughed and laughed at the designs from Bangle destroying a very aggressive and established BMW look. No one (including press) could believe they would voluntarily depart from such a signature and universally liked design to this new Bangle innovation. That will be minor if BMW pushes this new design across the entire platform. Audi and MB is watching from the sidelines just waiting for the new influx as they did decades ago. You can thank Bangle for the beautiful Audi designs and upshift in the Audi market decades ago. That wasn't a coincident in its timing.