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      07-07-2021, 02:12 AM   #1
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BMW Group posts strong sales for first half-year

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Numbers are looking pretty good.

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With a total of 1,339,080 BMW, MINI and Rolls-Royce vehicles (+39.1%) delivered to customers, the BMW Group ended the first half of 2021 with a new all-time high in sales. All brands reported higher sales for the first six months of the year and, during the same period, the company grew its sales in all regions of the world. BMW Group sales for the first half-year were also clearly higher than in the pre-crisis year 2019, with an increase of +7.1 percent.

“We are on course to achieve solid, profitable sales growth,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “Thanks to our strong model line-up, high customer demand worldwide and our excellent operating performance, we were able to achieve a new all-time high in sales in the first half of 2021. It is particularly pleasing that we were able to more than double our sales of electrified vehicles,” continued Nota.

With 153,267 units sold in the first half of 2021, the BMW Group grew its sales of both fully-electric and plug-in hybrid vehicles by 148.5 percent year-on-year – making electromobility a major growth driver for the company in absolute terms as well. Sales of fully electric vehicles increased by 183.9 percent to a total of 36,089 and plug-in hybrid vehicles by 139.4 percent to 117,178 units.

“We are continuing the decisive electrification of our model line-up and expanding our range of fully-electric vehicles with two key innovation flagships: the BMW iX and the BMW i4,” explained Nota. “The iX and the i4 embody a new era of electromobility for BMW and I am looking forward to seeing both on the roads from November. High incoming orders for both models confirm our customers’ strong interest in these highly emotional vehicles.”

In the coming years, these will be joined by further models, including fully electric versions of the high-volume BMW 5 Series, the BMW 7 Series, the BMW X1 and the successor to the MINI Countryman. Between now and 2025, the company plans to increase its sales of fully-electric models by an average of well over 50 percent per year – to more than ten times the number of units sold in 2020. The BMW Group expects fully electric vehicles to account for at least 50 percent of its global sales in 2030. Over the next ten years or so, the BMW Group plans to release a total of about ten million fully-electric vehicles onto the roads.

Semiconductor situation remains difficult

The BMW Group has made individual adjustments to its production programme to take account of the availability of semiconductor components. The company expects the supply situation for semiconductor components to remain difficult and cannot rule out the possibility of this impacting sales during the rest of the year.

BMW sales up more than a third

In the first half of this year, 1,178,292 BMW vehicles (+39.9%) were delivered to customers worldwide. The top performers included the high-volume BMW 3 Series, with growth of almost 50 percent (+49.1%). This confirms the strong appeal of this model series, which has enjoyed considerable success for more than four decades. With sales growth of 33.3 percent, the BMW 5 Series underlined its strong position in the upper mid-size premium segment. Sales of the BMW X3, which comes with four drive train variants, climbed 43.9 percent in the first six months of the year. The fully electric iX3*, in particular, gave sales a significant boost.

MINI brand grows sales by almost a third in first half-year

In the first six months of 2021, the MINI brand sold a total of 157,799 vehicles worldwide (+32.6%), growing its sales in all regions of the world. The brand's electrified models proved especially popular with customers. Together, the fully electric MINI SE* and the plug-in hybrid variant of the MINI Countryman* accounted for more than 15 percent of the brand’s total sales volumes for the first half year.

BMW M GmbH posts strong sales for YTD Q2

With year-on-year sales growth of +39.4 percent (83,357 units), BMW M GmbH reported its most successful first half-year ever. The M3 and M4, which have been available since March, as well as the X5 M and X6 M, made a significant contribution to this all-time sales high. In the Performance Segment, the M440i Coupé* is driving growth. The new M440i Convertible* launched in March is another major contributor to this success, along with consistently high volumes for the M340i Sedan* and Touring* models.

Thanks to strong global demand for all its models, Rolls-Royce Motor Cars was able to sell 2,989 (+91.6%) vehicles in the first half of 2021, almost double the figure for the previous year. The introduction of the successor to the Ghost in late 2020 also contributed greatly to sales growth in the first six months of this year. The company remains optimistic for the rest of the year.

BMW Motorrad: Best-ever first half-year confirms brand's successful growth strategy

In the first six months of 2021, BMW Motorrad delivered 107,610 motorcycles and scooters to customers (+40,3%). With its best-ever sales result for a first half-year, BMW Motorrad impressively underpinned its successful growth strategy by continuing to build on the all-time sales high of the first quarter. This success relies on a strong product offering with a wide range of different models, including no fewer than eight new models released onto the market in the first six months of the year. With today’s world premiere of the all-new fully electric BMW CE 04, BMW Motorrad is expanding its product portfolio to offer entirely new options for urban emission-free mobility.

BMW & MINI sales in the regions/markets

The BMW Group continued its strong performance in China, growing its sales by 41.9 percent to 467,064 units in the first half of the year. A total of 42,502 vehicles were sold in the key Asian market of South Korea in the first six months of the year – an increase of +34.6 percent compared to the same period of 2020.

In the US, the company was able to build on the sales success of the first quarter and, with a total of 183,619 units sold in the first six months, sales of BMW and MINI vehicles climbed by more than 50 percent year-on-year (+51.8%).

Europe also had a successful first half-year, with sales increasing by a third (+35.3%). Total BMW and MINI sales for the region reached 504,327 vehicles.

With 141,983 new vehicle registrations in its domestic market of Germany, BMW Group sales were 22.1 percent higher year-on-year. The percentage of electrified vehicles continues to climb and nearly one in four BMWs in Germany is now electrified. The fully electric MINI SE* represented more than 19 percent of total MINI sales in the first half of 2021. This means almost 30 percent of newly registered MINI models in Germany are electrified.
Source: https://www.press.bmwgroup.com/globa...growth-in-2021
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      07-09-2021, 08:46 AM   #2
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The Numbers Look good. Wonder what Mercedes and audi are doing?
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      07-09-2021, 08:52 AM   #3
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Excellent!!!
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      07-09-2021, 09:04 AM   #4
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I'm more curious about next year when the iX, i4 and all the new big grilled models are on the market longer. Then we can see if people like them / don't care about the grill or if the reactions here on the forum are reflected in the sales.
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      07-09-2021, 09:12 AM   #5
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its been def busy these days, just need more cars to sell!
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      07-09-2021, 09:13 AM   #6
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There you have it guys... the average Joe seems to like the new design language.
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      07-09-2021, 09:55 AM   #7
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This grey iX looks stunning
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      07-09-2021, 10:30 AM   #8
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Anyone else heard about EU fining BMW for $442M, roughly about 10% of their profits? Apparently they were colluding with VW to keep their emission level at a certain level. The level was allowed by regulations but they were fined for breaking antitrust laws. Apparently MB snitched on them!
VW paid a little more fine but I think they got off too easy considering their history.
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      07-09-2021, 10:35 AM   #9
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Quote:
Originally Posted by bimmer pleaser V2 View Post
Anyone else heard about EU fining BMW for $442M, roughly about 10% of their profits? Apparently they were colluding with VW to keep their emission level at a certain level. The level was allowed by regulations but they were fined for breaking antitrust laws. Apparently MB snitched on them!
VW paid a little more fine but I think they got off too easy considering their history.
Yep, crazy stuff… EU called it a cartel. Daimler AG was part of it too but didn't get fined bc they tattled. The accusation is while they stayed in compliance with regulations they intentionally held back progress on anti-pollution tech. I don't really get it; if such tech existed, shouldn't the free market have brought it to cars via the other big car makers? The big 3 German autos don't control the worlds auto R&D.
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      07-09-2021, 10:40 AM   #10
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We shall see were this leads. I still doubt this is a majority of the new models sales. This is probably a lot of sales from former models with all the promotions to get rid of old inventory. We shall see in a year how they have faired.

I did say it before and will again: those who dislike the new looks should vote with their wallet and those who like the new design language should buy it.

But what is promising is the gain on the EV side of things. That could be promising for the future but also will depend on if BMW can cut their costs to the level of regular ICE cars. We will see how they will fair in the future.
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      07-09-2021, 11:04 AM   #11
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Rumor has it BMW is a head of Lexus and Merc and Audi aren't on the radar. (because they have no cars.)
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      07-09-2021, 11:19 AM   #12
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For the people who proclaim failure and lackluster sales due to the new grills, well you were wrong bigly lol. The masses are buying them like hot bread. Even more reason for BMW to dismiss enthusiast complaints.

Anyhow, I am surprised to see China selling more than double USA allotment. No wonder we don't get the good options anymore, even the Canadians fare better in this regard.
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      07-09-2021, 11:27 AM   #13
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Quote:
Originally Posted by iM3an View Post
Rumor has it BMW is a head of Lexus and Merc and Audi aren't on the radar. (because they have no cars.)
That is true, they are ahead in the US due to their larger availability of chips and greater new car inventory. BMW was smart to stockpile them as they have much more new cars than both Mercedes and Lexus who pretty much have largely scarce inventory, especially on high selling models. I expect third quarter sales to drop as the chip shortage seems to be having a greater effect now than before.

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Originally Posted by Bloomberg
The company is doing a better job of managing its hoard of semiconductors, which are needed to power everything from radios to braking systems, and that's helping it keep up with dealer orders better than some of its luxury rivals, said Marc Cohen, vice president of Priority 1 Automotive Group in Towson, Maryland. His company owns multiple BMW stores as well as Jaguar Land Rover, Audi, Porsche, Mini, Cadillac and Acura dealerships.

"Even though production is limited or lower, it's not coming to a halt like some of these other brands," Cohen said. With inventory limited, cars being delivered now were ordered by customers two months ago, he said.
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      07-09-2021, 03:07 PM   #14
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When you become mainstream you definitely will sell more cars.
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      07-09-2021, 08:45 PM   #15
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To all the grill haters, although these numbers are NOT driven by the new design queues, you guys can keep waiting on sales to tank. They are not going to tank.

This was same reaction with the Bangle Butt and E60 design queue but BMW kept laughing all the way to the bank.

Stupid hate.
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      07-09-2021, 09:04 PM   #16
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Quote:
Originally Posted by Penguino View Post
When you become mainstream you definitely will sell more cars.
BMW has been mainstream since leasing became a viable option. There's nothing exclusive, niche, underground or unobtainable about the brand. Hasn't been that way for decades now.

Unless of course someone lives in some small town in a flyover state. Where a 2 series might turn a head.

In SoCal there are more BMW 3 series than there are Civics, Accords, Corollas and Camry's.
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      07-11-2021, 02:06 AM   #17
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Quote:
Originally Posted by OSee View Post
BMW has been mainstream since leasing became a viable option. There's nothing exclusive, niche, underground or unobtainable about the brand. Hasn't been that way for decades now.

Unless of course someone lives in some small town in a flyover state. Where a 2 series might turn a head.

In SoCal there are more BMW 3 series than there are Civics, Accords, Corollas and Camry's.
I see just as much X3's as RAV4's and CRV's.
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      07-11-2021, 02:41 PM   #18
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Quote:
Originally Posted by Penguino View Post
When you become mainstream you definitely will sell more cars.
Whilst BMW have been mainstream for a very long time in terms of affordability their new designs are anything but mainstream they are modern, bold and working...

They make the current Audi and Mercedes designs seem very boring and lacklustre.
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      07-11-2021, 03:21 PM   #19
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Quote:
Originally Posted by Mani59 View Post
Numbers are looking pretty good.



Source: https://www.press.bmwgroup.com/globa...growth-in-2021
Comparing this year to last year is ridiculous because of the pandemic. But comparing this year to the first half of 2019, BMW sales did still go up a bit:

"To be more precise, the BMW Group sold 1,252,837 cars in the first six months of 2019, an increase of 0.8 percent, as I already mentioned. This is the first time the group sold more than 1.25 million cars in the first half of a year. BMW brand sales have gone up by 1.6 percent so far this year, with 1,075,959 units being sold so far, wearing the BMW roundel on the hood. In June alone, the brand sold 1.4% more cars with a total of 203,523 units added to the delivery list."

From a BMW press release.
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      07-13-2021, 07:56 AM   #20
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Quote:
Originally Posted by JJJBlackSaph86 View Post
I see just as much X3's as RAV4's and CRV's.
X3's are the most common German vehicle on the roads here by a considerable margin.
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