12-20-2019, 08:07 PM | #23 | |
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Are there other loyalty programs out there for Audi, Porsche, etc...? I was under the impression that the BMW CCA rebate program was unique, but perhaps not.
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12-20-2019, 08:13 PM | #24 | |
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12-20-2019, 08:15 PM | #25 | |
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Last edited by Paladin1; 12-20-2019 at 08:20 PM.. |
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12-20-2019, 08:17 PM | #26 |
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I think we all negotiate a price based on the bottom line to our pocket. I assume many of us looked at the Audi Q8, Porsche Cayenne, etc. and arrived at our decision for various reasons. I am simply saying that pulling the rug out of customers who already ordered and are awaiting delivery is shady.
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12-20-2019, 08:20 PM | #27 | |
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12-20-2019, 08:22 PM | #28 | |
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12-20-2019, 08:29 PM | #29 |
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The crappy part is I purchased before the change and it sounds like you did the same. However, we can’t get delivery immediately and the technical purchase date is when we take delivery so we are out of luck. It really feels they are not dealing with a change in rules properly.
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12-20-2019, 08:42 PM | #30 |
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I said 17 Dec because the rules - in 2019 and according to BMWCCA (BMW NA) - currently are that you need to purchase a 3 year membership AND purchase/file within 15 days of joining. That window closes 15 days from 17 Dec - on 31 Dec. After that, new rules (a/o 1 Jan 2020, again, per BMW NA) - 6 month wait after joining to purchase/file. At least that's what's been presented here.
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12-20-2019, 08:45 PM | #31 | |
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It's more of just karma at this point... if they do pull the plug without giving a grace period. Oh well let's see what happens. |
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12-20-2019, 08:58 PM | #32 |
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That would be my interpretation, although I'd certainly call BMW CCA to see if I could get clarification. Getting (or not) a $1,000 rebate wouldn't influence my purchase decision, but it's definitely better than a poke in the eye with a sharp stick.
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12-20-2019, 09:03 PM | #33 | ||
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12-20-2019, 09:09 PM | #34 |
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I can’t argue any of that. It doesn’t make me less excited about my vehicle, but it is a shady move. I don’t think there are right ways and wrong ways to do things. This is the wrong way to make a change.
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12-20-2019, 09:15 PM | #35 | |
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Changing rules midstream on customers is dishonest. I don’t mind a rules change, but give current customers time to adjust. Maybe announce the new policy and note it goes into effect in 6 months. I already ordered and they have my money. I can’t go back and join 6 months into the past. |
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12-20-2019, 10:45 PM | #36 | ||
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You need to separate BMW brand loyalty from the BMW car club. As you mentioned BMWNA offers loyalty cash incentives to all current BMW owners that are leasing or financing. BMWCCA is a car club for BMW enthusiasts and community. As a benefit for being a BMWCCA car club due paying member, BMWNA offers a cash rebate to CCA members purchasing or leasing a new BMW. Being a member of the car club is optional. Being both a loyal BMW customer and CCA member is a double bonus. I'm guessing the membership drive with immediate eligibility for CCA rebate has probably been more successful than expected and lead to more rebates applications than BMWNA had expected. Playing devil's advocate. BMW isn't changing the rule for current BMW loyal customers. You're a BMW customer and you received the loyalty incentive. They're changing the rules for prior and new BMWCCA members in 2020, so how does that affect you since you let your membership lapse? For the majority of dues paying CCA members who keep up their membership and don't let it lapse, the change in eligibility is a nothing burger.
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12-20-2019, 11:25 PM | #37 | |
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Obviously most of us can afford an expensive vehicle so this isn’t only about money. It is about honestly and fairness to customers. If we ordered under the current rules, the right thing to do is honor the rebate. If CCA thinks this is the right way to treat enthusiasts re-entering the brand or new then so be it. I got the message loud and clear. My guess is others will feel equally disenfranchised. Regardless, the info is here and others can at least go forward knowing the 2020 changes. Last edited by 130FeetDeep; 12-20-2019 at 11:43 PM.. |
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12-21-2019, 04:39 AM | #38 | ||
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12-21-2019, 06:24 AM | #39 | |
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I understand the emotion of those caught by this change. That said, the change to a completely optional program of goodwill sponsored by BMW NA and BMW AG was communicated to us. I saw it. I suspect most did. It isn't BMW's fault if someone didn't read the notice. Just my $0.02...
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12-21-2019, 08:10 AM | #40 | |
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12-21-2019, 08:16 AM | #41 | ||
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Note this: NEW UPDATE: Purchase a three-year membership or longer, and immediately meet the membership qualification for the Membership Reward Rebate Program!
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12-21-2019, 09:32 AM | #42 | |
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12-21-2019, 10:04 AM | #43 | ||
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12-21-2019, 10:12 AM | #44 |
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I just went to the BMWCCA website. Clearly states as of today 12/21/19- new update that if you purchase a 3 year membership you are IMMEDIATELY (underlined) eligible for the membership rebate program on a new vehicle purchase. Went through all the fine print, no cutoff or expiration date.
This is noted on both the BMWCCA page & the linked page they provide (below). I just printed off all the info which is date stamped & joined for 3 years. If they give me trouble, I'll cancel & dispute the charge. Expect them to honor what is shown. The BMW CCA has announced a major update to the Membership Reward Rebate Program. Individuals who purchase a club membership of three or more years will now immediately qualify for the Membership Reward Rebate Program and may be eligible to receive a rebate of $250 to $1,500 back on the purchase or lease of a new or certified pre-owned BMW. Yes, that means you can now skip the old waiting period of 365 days and immediately apply for a rebate with this new option! This Corporate Rebate Program is offered to our members by BMW of North America. Get the full details at bmwcca.org/vehicle_rebate. |
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