[zb2603]

Originally Posted by R N M

///M cars and brand were NOT for everyone. These were once special and aspirational cars catered for car enthusiasts. Not for your wife to drive to the mall.

Its sad to see that BMW has completely diluted the M brand for short term profit.

You don’t think Ferrari can triple their sales overnight by just selling $100k car or putting Ferrari badge on Maserati SUV. Brand prestige is much more valuable than short term profits, unfortunately BMW and MB AMG has really ruined their brands.

I don't think there is another comment that sums it up as accurately as this.

[KINY3RA]

Originally Posted by G35POPPEDMYCHERRY

i want whatever cocaine these advertising people are snorting nowadays


this isn't as bad as the thor commercial tho

The Electric iX? That was Zeus. Thunder fingers.

[An20Olives]

What happened to these commercials???

They're really off the mark in my eyes now, drivetrains are awesome sure, but the new cars are ugly and M is more about marketing now than Motorsports, this new ad makes it obvious.

[Teutonic]

That electric fridge has no place in there.
Just leave the M letter alone.

and what a SHITTY ADD!

[annabellapizza]

what is the ix doing there? BMW is a laughing stock at this point, but it ain't even funny.

[kyrix1st]

I thought I was watching a new episode of Kamen Rider. Very cringy.

Here, take a note from Porsche how an enthusiast video should be made.

[tracer bullet]

I'm guessing there's a group within BMW you could tag as the M-group. Someone overseeing it, and many carrying the various editions out from concept to reality. Probably motorsports junkies.

I'd LOVE to know what they think. The commercial hits me as something Marketing came up with. They're probably doing a great job, but I'd love to know what the people that actually live and breathe M have to say.

We will of course never know.

[SCOTT26]

Originally Posted by annabellapizza

what is the ix doing there? BMW is a laughing stock at this point, but it ain't even funny.

The all-electric iXM60. When you get an opportunity take a drive.
It is very well a preview of the inevitable all-electric M future.

[R N M]

Originally Posted by SCOTT26

The all-electric iXM60. When you get an opportunity take a drive.
It is very well a preview of the inevitable all-electric M future.

How exciting lol

This future is not remotely realistic in MANY parts of the US and the world.
Obviously for BMW, it’s cheaper to make EVs then actually engineer a proper powertrain for M car.

[R N M]

Originally Posted by MadBimmeRad

I don't doubt what you are saying has some merit. However, what manufacturers do also has some merit. What you call brand dilution, AUDI, BMW, MB and the like call survival mechanism.

Those who want a bit of M but can only afford 3/4 of one, can buy M340 instead of M3, as an example. BMW wins twice that way; first by selling two cars instead of one, but more importantly, by not losing one sale to another manufacturer just because they cared about M, more than they cared about sales.

Don't forget, it's all the non-M sales that pays for the development of M cars. However much you and I may dislike brand dilution, in reality, without it there may not be a M to speak of for too long.

Its just an excuse.
Obviously its easier to slap an M badge on a 3series or Msport package then bam the car sells. BMW never used to do this previously. Msport packaged cars were the exception, now its rare to see any model not fitted with Msport and have million M badges everywhere. It has got to the point where ppl say that Mperf models like M340i are REAL M cars?! Lol

Well now that BMW has ruined the M brand name and next gen of buyers don’t aspire to own them, how will they sell cars? For me cars like the Z8, E39 M5, E46 M3 were icons growing up. They were considered the best of the best. I don’t see the same prominence in the current offerings at all.

[jmg]

Originally Posted by R N M

For me cars like the Z8, E39 M5, E46 M3 were icons growing up. They were considered the best of the best. I don’t see the same prominence in the current offerings at all.

The Z8 had a polarizing reaction from both the press and the consumer. Sales were not strong and, at the time, the retro styling was novel, but not universally praised as it is today. The price was high, and with the lack of an LSD, the driving characteristics weren't the best compared to the competition. It was most certainly NOT an icon until years later.

Hindsight is 20/20, and predicting what will and what will not become iconic is clouded by hubris and the assumption that what came before is the most important factor without considering what comes next.

[m630]

Originally Posted by SCOTT26

The all-electric iXM60. When you get an opportunity take a drive.
It is very well a preview of the inevitable all-electric M future.

Please take these comments back to your team, you know me for quite a number of years.

BMW is an engine company!!!! Who the hell forgot that inside the nut house??

There is no M once you remove the engine no matter what your teams think or say. It’s over at that point so they better start joining forces with Porsche Ferrari and Lamborghini to fight for your survival as without an engine and no live soundtrack, there is zero reason to ever buy an M. Let the rest of the line go electric but don’t think for one second that any enthusiast will buy those things, speed is nothing without the exhaust soundtrack. Trust me on this.

[jmg]

Originally Posted by Mani59

“WE ARE M” – BMW M celebrates its 50th anniversary with emotional campaign

Pretty corny. The dialog is just cringe.

"We are one team, we are one passion... We... are..."



















dramatic pause




















A large figure steps from out of the crowd





















"FAMILY!"

[adc]

Originally Posted by MadBimmeRad

You may or may not agree with me on this, but whether or not we love or hate this video, truly adds zero value to the thread.

That's my message, not so much the content of the video or how good/bad BMW is/was

You completely forget where you are. This is a public forum, someone has posted a new thread and effectively invited the entire bimmerpost community to view and comment. That is precisely the purpose of an Internet forum.

The thread has no other value aside from information and commentary. You yourself have no more grasp on reality than anyone else here, all you do is express an opinion.

You’re welcome.

[zb2603]

Originally Posted by Turkish Pickle

This is a terrible take, by your words they should appeal to the 40% they know they captured rather than try to expand into the 60% they haven't captured yet?

It doesn't make "perfect business sense" to capture the group that already is interested in the brand. You know they're going to be coming around anyway, this vBulletin based forum existing and being active in 2022 is good proof that the late Milennials and older aged people (mostly male, too) are still loyal to this brand, and at the very least would consider a new BMW before purchasing their new car.

Retention of existing customer > acquiring a new customer. If your existing customers start parting with your brand while you are trying to acquire more thats 1 step forward and 2 steps backward. Because that potential customer is not loyal to your brand and can easily go with another one. I'm no marketing expert but this is what I was taught at UCLA which in my opinion makes sense but we can agree to disagree. Turkish Pickle User tag'in guzelmis haha.

[Al Bundy's Dodge]

So how long do I stay M?

[JoeyBananaz18]

Originally Posted by An20Olives

What happened to these commercials???

They're really off the mark in my eyes now, drivetrains are awesome sure, but the new cars are ugly and M is more about marketing now than Motorsports, this new ad makes it obvious.

That's cringy too- as in my butthole cringes when I see the rear tires almost go over lol

[PNWM3]

Originally Posted by zb2603

Everyone is getting really upset over what M3EATERS said and honestly he can have his own opinion whether you agree with him or not. No need to turn this "into a thats racist", "thats sexist" competition.

According research done by Hedges Company back in March 2019 (the most recent I could find):

https://hedgescompany.com/blog/2019/...raphics_gender

Age Group breakdown for BMW Owners (as a whole not specific to M)
24 years old and younger: 1%
25 to 54 years of age: 40%
55 to 64 years of age: 29%
65 years old and older: 30%

So M3EATERS is spot on since 25-54 make up 40% of the entire ownership, since M cars are niche cars its more than likely that this age group will have even a larger percentage.

Also from the same market research, "Our data shows that 64% of new BMW buyers are male, compared to 36% female". Again, this is for all models not M specific. Which for M cars its safe to assume that the percentage of male will be higher.

So from a business perspective targeting male who are in the age range of 25-50 makes perfect business sense.

Maybe where you live might have a 50/50 mix of male/female owners but you cannot project that to the rest of the country.

Also, maybe you should go through different sub forums for G80, G82 and F90 to see how many of those members are male vs how many of them are female lol.

Since you are so "woke" maybe you should get your facts straight before getting on the bandwagon lol. Don't claim it if you ain't it buddy.

Do you even know how marketing works. You target who you want as customers, not who you have. That’s why the XM is controversial to people who’ve been buying BMWs for 20-30 years because it’s not for them. They’re already through half their Lifetime Value. It’s for the early 20-something’s who could be with the brand for 40-50 years and will live longer than our generation.

I know the stats. You don’t change them by pandering to them. You change them by changing your voice and message to move to where the money is going to be not where it is today.

Being “woke” has nothing to do with it. Your stats are just reading the news, not driving the future. Hope you now feel “woke” to how advertising works

[Zodiac]

Originally Posted by An20Olives

What happened to these commercials???

They got woke.

Now it's more important to show 'quotas' instead of promoting the product. as that is what dumb masses expect.

I am completly fine with XM or the the next new car (new series 4-d coupe with 7 luxury) as long as those are truly M cars.

On the other hand, actions like those mentioned below make no sense:
- trying to create 10 version of "almost an M car" like M440, M550, M760 in "M-power" form,
- adding special and up until today reserved equipment to those cars, i.e. iconic M mirrors,
- another abomination is adding an electric SUV that weights the same as hause and snapping it a "M car" badge.

Enough is enough and M division is killing the brand with this kind of marketing IMO.

[PNWM3]

Originally Posted by m630

Please take these comments back to your team, you know me for quite a number of years.

BMW is an engine company!!!! Who the hell forgot that inside the nut house??

There is no M once you remove the engine no matter what your teams think or say. It’s over at that point so they better start joining forces with Porsche Ferrari and Lamborghini to fight for your survival as without an engine and no live soundtrack, there is zero reason to ever buy an M. Let the rest of the line go electric but don’t think for one second that any enthusiast will buy those things, speed is nothing without the exhaust soundtrack. Trust me on this.

What if you’re deaf?

This is such nonsense. M have to be rear wheel drive, nope. M has to be a car, nope. M has to have an ICE, nope. BMW owns what an M is. I will gladly one day own an all electric M.

[zb2603]

Originally Posted by PNWM3

Do you even know how marketing works. You target who you want as customers, not who you have. That's why the XM is controversial to people who've been buying BMWs for 20-30 years because it's not for them. They're already through half their Lifetime Value. It's for the early 20-something's who could be with the brand for 40-50 years and will live longer than our generation.

I know the stats. You don't change them by pandering to them. You change them by changing your voice and message to move to where the money is going to be not where it is today.

Being "woke" has nothing to do with it. Your stats are just reading the news, not driving the future. Hope you now feel "woke" to how advertising works

Lol clearly you are the marketing expert here.. Yes you are right, diluting a brand is the best way to reach new audience while claiming that you are sticking to your heritage.

My "problem" is not BMW electrifying its performance line. My problem is badging electric cars with M logo just because they make more power with an electric motor and ruining its heritage.

Also in terms of being "woke" it was referring to calling the person who wrote the comment sexist and racist for saying that the demographics for the M brand as 25-50 male. Wish you could read as much as you write. 😂😂😂

[PNWM3]

Originally Posted by zb2603

Lol clearly you are the marketing expert here.. Yes you are right, diluting a brand is the best way to reach new audience while claiming that you are sticking to your heritage.

My "problem" is not BMW electrifying its performance line. My problem is badging electric cars with M logo just because they make more power with an electric motor and ruining its heritage.

Also in terms of being "woke" it was referring to calling the person who wrote the comment sexist and racist for saying that the demographics for the M brand as 25-50 male. Wish you could read as much as you write. 😂😂😂

It’s more about appealing to people who see it as aspirational and can then someday afford one. I’d figure you’d get that with your 2016 535i