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      11-13-2014, 12:44 PM   #1
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Mercedes Demographic Trophy Wife or Grandpa

Which demographic do you think buys more Mercedes? Is it the same demographic as Bmw or Audi? Or is there a major difference in people who buy each brand?

Something like this car,

http://schnelllist.com/car/vin/WDDJK7DA7FF031378
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      11-13-2014, 01:12 PM   #2
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This article states a younger demographic has begun buying more Mercedes. I find this hard to believe. I think Bmw and Audi cater to the younger generation more significantly than Mercedes!

http://daveknowscars.com/2010/12/14/...u-s-customers/
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      11-13-2014, 01:29 PM   #3
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As someone in there early 20s. I can say not many people my age like Benz. There are a few cars like the c63 BS that are pretty cool. Audi and BMW just offer more sporty looking cars. I am just basing this off from car guys I talk to.
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      11-13-2014, 01:55 PM   #4
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I sat through a Mercedes sales training presentation back in 2007, and they said their target demographic was 50+ year old wealthy white men. Not making that up. Maybe it's changed in the last 7 years, who knows. Anecdotally, I do see some younger folks interested in the brand, but it's usually just the AMG's.
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      11-13-2014, 02:39 PM   #5
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Quote:
Originally Posted by yousefnjr View Post
I sat through a Mercedes sales training presentation back in 2007, and they said their target demographic was 50+ year old wealthy white men. Not making that up. Maybe it's changed in the last 7 years, who knows. Anecdotally, I do see some younger folks interested in the brand, but it's usually just the AMG's.
I agree about the younger folks interested in the AMG brand, but most AMG models are $60k plus.

I think Bmw and Audi are fighting for the 25-35 generation but maybe Mercedes can join the fight.
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      11-13-2014, 02:57 PM   #6
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Quote:
Originally Posted by Malloybmwm3 View Post
I agree about the younger folks interested in the AMG brand, but most AMG models are $60k plus.

I think Bmw and Audi are fighting for the 25-35 generation but maybe Mercedes can join the fight.
They already have.

The CLA was their entry bid. I think it's working.
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      11-13-2014, 03:05 PM   #7
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Quote:
Originally Posted by meez View Post
They already have.

The CLA was their entry bid. I think it's working.
But does the CLA offer a similar all around package as a 335i or 135i?
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