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      04-11-2015, 09:21 AM   #1
Bob Santorini
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Non-M BMWs with factory M branding

I know this has been covered before but I think BMW has completely confused it's M brand by sticking the logo on the side of most of their new vehicles (I guess to denote the M Sport package).
I had a note today from someone saying they just tested a one year old Z4M... Go figure.
Also had a colleague tell me how impressed they were at the mpg rate they had from their 'M3' hire car. Then they mentioned it was diesel powered... Turns out it was a 2L M Sport.
I feel like this is just making genuine M cars appear like the rest of the range and perhaps they should have made up some other logo to denote sporty trim levels etc.

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      04-11-2015, 09:31 AM   #2
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There is historical precedence for M-badged series cars. But i agree, as general awareness of the M division increases people with these M-sport packages start having illusions
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      04-11-2015, 09:36 AM   #3
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Joe woo woo aka BJ will chime in to straighten things out. He's in it for the badge.
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      04-11-2015, 09:42 AM   #4
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It's called sales & marketing!
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Last edited by shortseller; 04-11-2015 at 10:52 AM..
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      04-11-2015, 10:02 AM   #5
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M is turning into AMG, with the badge whoring. It doesn't bother me though, I know what I'm driving, and frankly, most other people don't care.
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      04-11-2015, 10:26 AM   #6
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While it would be nice to keep the true M's a bit more exclusive I didn't buy the car for others to know what I have. I bought it to enjoy it.
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      04-11-2015, 10:37 AM   #7
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Quote:
Originally Posted by M Drei Fahrer View Post
M is turning into AMG, with the badge whoring. It doesn't bother me though, I know what I'm driving, and frankly, most other people don't care.
This.

I really don't care if anyone is confused by badging. I know the difference.
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      04-11-2015, 10:41 AM   #8
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I'll gladly show them the difference #rightfoot
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      04-11-2015, 11:22 AM   #9
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Doesn't bother me. The acceleration and engine noise should distinguish from m-sport folks.
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      04-11-2015, 11:25 AM   #10
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I like my M because of the way it drives not because other people can see an M badge. I couldn't care less what others think
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      04-11-2015, 11:53 AM   #11
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The average person doesn't know a 328 from an m3 so without overuse of m badges its,slready a common issue. Those who know cars,know the difference.
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      04-11-2015, 12:05 PM   #12
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Quote:
Originally Posted by apexit View Post
While it would be nice to keep the true M's a bit more exclusive I didn't buy the car for others to know what I have. I bought it to enjoy it.
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      04-11-2015, 12:16 PM   #13
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I could care less about the Msport badge that comes from the manufacture. People who buy an "M" to stick next to their 328i is another story. Happens a lot in my city.
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      04-11-2015, 01:13 PM   #14
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"Its an M what"?
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      04-11-2015, 01:15 PM   #15
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Quote:
Originally Posted by Bob Santorini View Post
I know this has been covered before but I think BMW has completely confused it's M brand by sticking the logo on the side of most of their new vehicles (I guess to denote the M Sport package).
I had a note today from someone saying they just tested a one year old Z4M... Go figure.
Also had a colleague tell me how impressed they were at the mpg rate they had from their 'M3' hire car. Then they mentioned it was diesel powered... Turns out it was a 2L M Sport.
I feel like this is just making genuine M cars appear like the rest of the range and perhaps they should have made up some other logo to denote sporty trim levels etc.

Bob
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A Z4M is a true M car -it even has the M-exlusive engine to prove it.
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      04-11-2015, 03:50 PM   #16
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Seems like the delusions even spread to BMW's indirect employees. Our Performance Center chauffeur was convinced that the 740d M-Sport was a legitimate ///M car. I tried to get into an M-Sport trim conversation but it was futile after the first 20 seconds...
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      04-11-2015, 04:21 PM   #17
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Quote:
Originally Posted by Technic View Post
Welcome to 1993.

A Z4M is a true M car -it even has the M-exlusive engine to prove it.
Show me a 1 year old M bespoke powered Z4 car... So such thing.
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      04-11-2015, 06:05 PM   #18
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Bmw does it so much that people now think it's okay to do it themselves. I was behind an M Sport X3 with a real M emblem glued in front the of the X3 emblem.
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      04-11-2015, 06:09 PM   #19
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I didn't mind this at all with the e9Xseries/e9x m3. I think that's what I loved so much about that car compared to the f3x M. The m4 now is SO similar to the 435 it's very difficult to tell the two apart unless you're one of us who can look at the car and tell the subtle differences, but to the common eye- and especially with how common m3/m4s are becoming, they can't tell them apart.

The e9x m3s power dome(buldge) on the hood was a classic. That+the body kit made it look different from all other 3s.
I wish BMW had done the same for this generation.

I see people putting M badges on everything- even non BMWs and it doesn't bother me whatsoever. It's when they try to pass it off as a true M that it gets annoying, but hey- whatever makes em happy
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      04-11-2015, 06:18 PM   #20
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Quote:
Originally Posted by larryn View Post
Show me a 1 year old M bespoke powered Z4 car... So such thing.
Hey, it could have been in storage until last year.
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      04-11-2015, 06:40 PM   #21
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Quote:
Originally Posted by MrSugarSkulls View Post
I didn't mind this at all with the e9Xseries/e9x m3. I think that's what I loved so much about that car compared to the f3x M. The m4 now is SO similar to the 435 it's very difficult to tell the two apart unless you're one of us who can look at the car and tell the subtle differences, but to the common eye- and especially with how common m3/m4s are becoming, they can't tell them apart.

The e9x m3s power dome(buldge) on the hood was a classic. That+the body kit made it look different from all other 3s.
I wish BMW had done the same for this generation.

I see people putting M badges on everything- even non BMWs and it doesn't bother me whatsoever. It's when they try to pass it off as a true M that it gets annoying, but hey- whatever makes em happy
My M4 was parked beside a 435i at our car club event today. There is no mistaking those two cars for one another. If someone mistakes those two cars, then it doesn't really matter.
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      04-11-2015, 06:45 PM   #22
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Quote:
Originally Posted by SakhirM4
Quote:
Originally Posted by MrSugarSkulls View Post
I didn't mind this at all with the e9Xseries/e9x m3. I think that's what I loved so much about that car compared to the f3x M. The m4 now is SO similar to the 435 it's very difficult to tell the two apart unless you're one of us who can look at the car and tell the subtle differences, but to the common eye- and especially with how common m3/m4s are becoming, they can't tell them apart.

The e9x m3s power dome(buldge) on the hood was a classic. That+the body kit made it look different from all other 3s.
I wish BMW had done the same for this generation.

I see people putting M badges on everything- even non BMWs and it doesn't bother me whatsoever. It's when they try to pass it off as a true M that it gets annoying, but hey- whatever makes em happy
My M4 was parked beside a 435i at our car club event today. There is no mistaking those two cars for one another. If someone mistakes those two cars, then it doesn't really matter.
Obviously having a side by side is different. But im a realist, someone who just looks at our cars as just another BMW- could tell the difference seeing a 435 on the road one week, then an m4 the next.

IMO- you don't get into any M to stand out but for its performance /handling. Other than the i8- as beautiful as any M is, they're relative "sleepers" which is fine by me.

Love your car btw- SO truly is my favorite color on the m4
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