06-24-2011, 10:31 AM | #1 |
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Video: First 2012 BMW M5 (F10) Commercial Ad Spot
BIMMERPOST NEWS Video: First 2012 BMW M5 (F10) Commercial Ad Spot Featured below is the first commercial promo video for the F10 M5. The only other video of the production M5 has been the launch video from BMW (see in our M5 Official Thread). The spot focuses on the versatility of the F10 M5 - from urban duties to spirited mountain carver. Check it out. |
06-24-2011, 12:40 PM | #3 |
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06-24-2011, 12:43 PM | #4 |
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Of course, who doesn't want screens in the back on a 100k fake sports car.
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06-24-2011, 12:44 PM | #6 |
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Awesome Cinematography, check!
Unoriginal, boring, and anti-climatic, check! Would be great if they put some more thought into THE FIRST SPOT FOR THE NEW M5 instead of "We should definitely get some shots of it driving 35MPH in tons of locations, enthusiasts will LOVE that". On a more serious note, BMW had some great ads starting to show up with the updated 3 series fascia and really drove home "enthusiasts" and "fun". This ad said nothing. Sure, it showed it in different locations.... but what car commercial doesn't. Mix it up a bit, BMW. It's not that hard to think of an idea for the first ad presenting a hugely awaited horsepower machine.
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06-24-2011, 12:50 PM | #7 |
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eh its ok... I wish it was more enthusiast oriented, but this car is geared more towards professionals that want to look good driving relatively slow in something exclusive like an M5. 99% of people that buy this car will never even think of taking it to the track. So I guess that's why they made the commercial this way.
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06-24-2011, 12:55 PM | #8 | |
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It's possible to be creative with montage as well.
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06-24-2011, 12:56 PM | #9 |
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I'm pretty sure car makers can't make videos of their cars racing around. Remember that episode of Top Gear where Jezza and the boys had to make a commercial? They were specifically told; "No driving fast"...
It encourages people to drive recklessly you see..... |
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06-24-2011, 01:02 PM | #10 | |
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It just seems like extremely lazy advertising. Disregard the need to break traction or drive recklessly; it's more than possible to still make a great commercial with that car and include a comedic and/or intriguing story.
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06-24-2011, 01:11 PM | #12 | |
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06-24-2011, 01:11 PM | #13 | |
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06-24-2011, 01:15 PM | #14 |
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awesome
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06-24-2011, 01:31 PM | #16 | |
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M5Board is a very small percentage of M5 owners though, and on top of that I doubt all of the users on M5 board actually track their M5, they may just like modding it. I still stand by my claim that 99% of M5 owners don't track them.
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06-24-2011, 01:37 PM | #17 |
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Remember when BMW used to make GOOD commercials? THIS is how you do it.
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06-24-2011, 01:57 PM | #19 | |
that's what SHE said!
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06-24-2011, 02:30 PM | #20 |
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Clearly people who produced this video didn't drive a BMW. Come on, this is M5 you can produced something with more creativity and excitement.
Driving in the city, getting out of town, parking at home. Such a boring video. It can be any car commercial. |
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06-24-2011, 02:49 PM | #21 |
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In terms of what the M5 is it fullfils the brief.
"A Business man's car which at the press of a button turns into a high performance car" Deliberately understated. Plus the imagery scenery of Cape Town , South Africa adds to the overall look of a less traditional location. Tyre smoking etc does not appeal unless done on a track , doing that on public roads is a big no-no.
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